The most popular Hindi general entertainment channel Colors has entered into a deal with Indian Premiere League (IPL).
Under the three-year licensing deal, the GEC will be able to launch a slew of entertainment programme focused on IPL and its cricket players. The new programming will include special editions of the existing shows such as ‘Khatron Ke Khiladi IPL special’ besides ‘IPL Awards Night’ that will be telecast on various Viacom 18 channels on April 23, 2010.
The programmes associated with IPL, however will continue throughout the year.
Source: http://cablequest.org/news/programme-news/item/529-colors-inks-pact-with-ipl.html
Source: http://cablequest.org/news/programme-news/item/529-colors-inks-pact-with-ipl.html
Source: http://cablequest.org/news/programme-news/item/529-colors-inks-pact-with-ipl.html
Source: http://cablequest.org/news/programme-news/item/529-colors-inks-pact-with-ipl.html
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