9XM, the Bollywood music channel, is entering into the social networking gaming arena with its popular animated duo ‘Bade & Chote’.
The channel has partnered with Bollywood superstar Shah Rukh Khan to launch an interactive game Be a Star Paparazzi. The game on Facebook platform will feature Bade - Chote and Khan.
The channel has also launched a daily comic strip of Bakwaas Bandh Kar, created for the Facebook users where members can end the joke with their own version of Bakwaas.
“Our presence on the social media platform has given the viewers a common ground to interact with the channel and its characters. The current initiatives Be a Star Paprazzi and Chote Bade interactive comic strips are created to further engage the fans and keep them entertained even on the internet,” 9XM programming head Amar Tidke said.