Monday, 4 October 2010

Den enters into JV with BFTV to launch BabyFirst channel

MUMBAI: Sameer Manchanda-promoted Den Networks, through its television and media services arm IME Networks, has entered into a joint venture partnership with BFTV LLC, broadcasters of BabyFirst, the international television channel for babies, toddlers and parents.
The JV, in which IME Network holds 75 per cent, marks Den’s foray into introducing international channels of genres currently “underserved” in the Indian market.

The JV will house all rights for BabyFirst’s businesses in India and other select territories, including the distribution of the channel and related businesses. It will draw on BFTV’s internationally renowned content for babies and parents and leverage Den’s strengths in the Indian media industry and television distribution.

Source:
http://cablequest.org/news/channel-launch/item/399-den-enters-into-jv-with-bftv-to-launch-babyfirst-channel.html
Source: http://cablequest.org/news/channel-launch/item/399-den-enters-into-jv-with-bftv-to-launch-babyfirst-channel.html

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