Expanding its portfolio in the international market, NDTV has entered into a distribution arrangement with FetchTV, a subscription TV provider to leading Australian ISPs, to launch NDTV 24x7, NDTV India and NDTV Good Times in Australia.
As part of the agreement, NDTV 24x7 will be available to all FetchTV subscribers along with channels like CNBC Australia, BBC World News, Fox Sports News and other international news channels. NDTV India and NDTV Good Times will be available along with the bouquet of all other Indian channels.
Rahul Sood, Head – Distribution & Affiliate Sales, NDTV Ltd, said, “With India firmly on the global stage, there is a need to reach out to the broader audiences looking to keep abreast with events unfolding in the region. NDTV 24x7 has been available to the South Asian Diaspora for the last four years and we are delighted to now be available on FetchTV’s base pack with all other leading international channels. We are also happy to further enhance the news and infotainment offerings with the launch of NDTV India and NDTV Good Times as well.”
Scott Lorson, CEO, FetchTV, said, “FetchTV is committed to providing quality programming options for Australia’s diverse population and the inclusion of channels from South Asia is just the beginning. We will continue to introduce multicultural programming to cater for Australia’s diverse range of cultural backgrounds.”
Saba Zaidi Abdi, South Asian Media Expert, who worked with FetchTV on the creation of these packages, said, “We have selected only the premium channels and best quality content available from South Asia. Acknowledging the diverse cultural, linguistic, religious and entertainment needs within the South Asian community we have created compelling and comprehensive bouquets which offer a rich variety of channels for all generations.”