SAB TV will launch a weekly detective comedy series, Jaankhilavan Jasoos from November 19.
SAB TV, the family comedy entertainment channel from the MSM network plans to increase its original content programming, as well as its investment in marketing and distribution.
The channel is geared up with its improved performance. It has moved up from 38 GRPs it used to capture about two-and-a-half years ago to 126 GRPs, as per the latest TAM data for Week 45 (C&S, 4+), 2010. Currently, it holds 9.6 per cent market share.
Come November 19, the channel will also open up its 9-10 pm band on Friday with Jaankhilavan Jasoos, a weekly detective comedy series produced by Fireworks and directed by Prabal Baruah. The show will be followed by the two current weeklies, Gutar Gu at 10 pm and Malegaon Ka Chintu at 10.30 pm, which are both silent comedies.
SAB TV currently runs six dailies from Monday to Thursday (8 pm-11 pm), apart from these two silent comedy weeklies on Fridays.
SAB is marketing the new show extensively across the Sony network channels. Movie, infotainment and kids' channels are also being used for the promotions.
Also, in a bid to reach out to the regional audience, SAB TV has tied up with various newspapers, wherein it has created engaging content such as comic strips to build the character profile.
" The channel is also promoting the show across 500 multiplex screens and about 8,000 digital screens in the Hindi-speaking market.