Monday, 27 December 2010

Zee in a win-win position, reaches to Australian market

Zee Network, the largest Indian entertainment network in the world has gone a step further. Zee has launched four channels viz. Zee TV, APAC, Zee Cinema, Zing & Zee Salaam on Fetch TV in Australia.
This has made Zee Network with the maximum number of channels on their platform. They have been launched on world TV, which is a package on Fetch TV. Fetch TV has two sub-packages in it, South Asian and Mandarin.

Zee has had its presence in Australia since 2004 and has been catering Indian audience. It provides them with a piece of their very own Indian culture and tradition. Zee is already present on other mainstream DTH platforms like Vision Asia and Konnec TV. Fetch TV has helped Zee to expand its market though.
Some 6.6 million households in Australia and media consumption on digital platforms i.e. internet based, has been growing briskly. This has put Zee in a complimentary situation. Fetch TV is delivered over broadband, so there is no need of satellite dish to receive the package.


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