Hyderabad based Telugu Channel MAA TV has launched two new channels on February 4, 2011 one Maa Movies and the other Maa Junior.
Now Maa TV has four channels in place. Maa TV Network chairman N Prasad said, “Maa TV’s vision is to attain the status of a true and preferred entertainment channel network for Telugu diaspora worldwide by delivering pleasant and wholesome entertainment. The launch of two new channels is a major step towards this objective.”
Maa Movies will leverage the strength of the movie library that Maa TV has built over the years. The channel will offer film and film-based content to viewers throughout the day. Its director would be Ram Charan, the famous Tollywood Actor.
The company said it has done extensive market analysis for its kids’ channel, Maa Junior, to differentiate it from the rest of the channels in this genre. Maa Junior will focus on Indian ethos, culture and value system with emphasis on local form and connect. It will air programmes aimed at both pre-school and school segments, with a focus on rural, urban and semi-urban segments in Andhra Pradesh.