Tata DoCoMo has become the first Indian private operator to launch 3G services in India, with its recent launch in all the nine telecom circles where it had bagged 3G licence.
For Tata DoCoMo, radio as a medium has grown significantly in terms of number of stations and players in India in the last few years, this spread has contributed in the expansion of the medium. Also, the number of players, combined with visible advertising has helped as well. Radio for them is one of the mediums that has always helped in reaching out to the masses, though television still has an upper hand. To counter this, radio has to reinvent itself on the content side.
According to the company, radio has familiarity and reach – through mobiles, car radios, and so on, which provides the possibility of communication that cuts through the clutter, moreover the costs are also within reach.