The New Generation Media Corporation, publishers of the Puthiya Thalaimurai group of magazines, has launched a 24-hour Tamil news channel, starting from 24 August 2011.
Puthiya Thalaimurai will operate from Chennai, with approximately 200 reporters spread across the state of Tamil Nadu, as well as from important cities like Delhi, and Mumbai, through its bureaus and offices. National news will be sourced through a syndication deal with ANI / PTI, and global news will be sourced through its syndication deal with Reuters.
R P Sathyanarayanan, managing director, Puthiya Thalaimurai, said, "Our channel will operate as an unbiased news channel, primarily for the budding young generation. Truth will be our motto."
The channel intends to introduce the refreshing and vibrant energy of the youth in news-making that will be modern and global in its outlook, but having its roots in traditional values and ethics, at the same time.