MTNL in collaboration with Shemaroo Entertainment Ltd has announced the launch of 2G & 3G Value Added Services across Delhi and Mumbai. Shemaroo will not only be actively involved in packaging the content but will also manage the same on MTNL via its own 3G Video Delivery Platform.
Users will now be able to enjoy Live Prayers from all major shrines of India through its service called Divine Prayers. Darshan, devotional video songs, Mandir Darshan and Bhakti Videos will also be provided through his service.
MTNL users will now be able to watch their favourite movies on ‘Movie Talkies’ service. It is designed for the gen- next consumers to enjoy Mini Movies, which are 15 minutes version of a movie, edited smartly and packaged with popular songs, important scenes and dialogues along with a narrator. The collection of movies covers different genres and languages.
Shemaroo has also launched its universal shortcode “58800” to provide both voice and video based services to MTNL Mobile users. The subscribers will be able to access the Voice and Video services on “58800” both through browsing and subscription models. With that it has launched its wapsite http://wap.shemaroo.com/mtnl. Shemaroo provides a vast range of content on the WAP site that includes movie scenes & songs, 15 min movies and a variety of other videos in different languages like Hindi, Punjabi, Marathi, Gujrati, Telugu, Malayalam, Bengali and Rajasthani.
“We, at MTNL, are committed towards providing latest technology & services at an affordable price to our subscribers. Inclusion of this kind of VAS service is not only an effort to expand our VAS bouquet but also a mean to provide the best experience to our subscribers” said Kuldip Singh, Chairman & Managing Director, MTNL. Jai Maroo, Director, Shemaroo Entertainment, said “It’s an honour to get associated with the State owned Telco MTNL. The alliance will definitely benefit the consumers and accelerate our penetration in the MVAS space.”
The technology will be powered by Think Walnut Digital Pvt. Ltd and the devotional content is powered by Vistaas Digital Media Pvt. Ltd.