Sun Direct, DTH service provider has claimed that over 7-million subscribers are now using its services.
Its wide range of channel offerings, India’s first ad-free movie service offering and significant investment in technology and customer service have mutually helped the company in terms of growth.
To help deliver all these customer benefits, Sun Direct has also made significant investments in its customer service platform to set up a state of the art, in-house customer service cell incorporating cutting edge technology solutions from Cisco. The augmentation of this service also helped Sun Direct phenomenally increase ease of access and increase transaction volumes on both automated and manual services.
Commenting on the achievement, Mahesh Kumar, CEO, Sun Direct, said that the landmark has only spurred further aggressive augmentation of their customer interface capabilities and channel offering capacities. He further added that they are confident that it will help them in maintaining their position as the country’s most innovative and value for money entertainment DTH player in the market.
It may be recalled that Sub Direct had to move all its channels to the MEASAT satellite after the then ISRO satellite failure in the mid-2010, but this shift helped it increase its channel offerings upping its capacity to give a wider range of entertainment options to its customers.