Zapak Games has signed a marketing and distribution agreement for the exclusive distribution rights of the global stationery brand Crayola's products in India.
The marketing and distribution agreement gives Zapak Games exclusive distribution rights of Crayola's products in India.
Crayola is a 108-year-old company, based in the US. It is foraying into the Indian market for the first time with its extensive range of premium creative products including crayons, markers, paints and many more. Its product line includes washable markers and crayons, Silly Putty, and an entire range of Color Wonder and Color Explosion products.
Zapak Games will directly purchase the products from Crayola and sell them to consumers in India, which will help the latter to establish themselves into the stationery space in the country.