RW Promotions upbeat on channel mapping & monitoring system

RW Promotions, a BTL advertising and promotions company, is very positive about its online digital channel mapping and monitoring system.

The mapping system was launched in 2005 and went digital in May 2011. RW Promotions is looking for some quick expansion across networks after the digitalisation of its system.

The online digital channel mapping and monitoring system currently pans across 146 towns and nearly 400 networks. RW Promotions is now looking at expanding this base to nearly 2,000 networks in the coming months.

RW Promotions is currently offering its services to broadcasters, including Star Den, the UTV group, Viacom, NDTV 24x7, One Alliance, Colors, Imagine, B4U, Times Now, and Zee Marathi. ETV has recently been added to this list.

According to a media report, Johnwin Manavalan, Co-Founder, RW Promotions, said, “We are currently working within the complete TAM universe, but going forward, we would like to include the non-TAM markets in our coverage area as well.”

When asked whether the mapping and monitoring system was as an alternative to TAM’s monitoring system, Manavalan maintained that the service was in tandem with TAM and not a competitor.

Source: http://cablequest.org/news/broadband-and-iptv-news/item/258-rw-promotions-upbeat-on-channel-mapping--monitoring-system.html
Source: http://cablequest.org/news/broadband-and-iptv-news/item/258-rw-promotions-upbeat-on-channel-mapping--monitoring-system.html