Airtel digital TV, the direct-to-home (DTH) service by telecom major Bharti Airtel, has launched iRadio – a 24/7 entertainment application that has 21 radio channels available to all its customers, at no additional cost.
The 21 audio channels on iRadio include FM Gold, FM Gold Mumbai, FM Rainbow, FM Rainbow Bangalore, FM Rainbow Chennai, Radio Kashmir, Gyanvani Radio, AIR Hindi, AIR Punjabi, AIR Tamil, AIR Telugu, AIR Bangla, AIR Gujarati, AIR Urdu, AIR Marathi, AIR Kannada, AIR Oriya, AIR Malayalam, AIR Assamese, AIR Ragam, and AIR North-East.
Shashi Arora, CEO- DTH/ Media, Bharti Airtel, said, “iRadio will provide yet another reason for customers to be on Airtel digital TV. Our non channel content has been very well received, one of the reasons we believe that the Radio application will find appeal across the hinterland of the country where radio is still considered the primary entertainment medium for many, who are only now being introduced to DTH and its advantages over legacy distribution systems.”
All Airtel digital TV DTH customers can access this application by clicking the iTV button on their remote. The customers also have an option to select an AIR channel and play in the background.
Airtel digital TV, that launched its services in October 2008, has over 6.8 million customers.