History channel which debuted in India on 9 October, 2011 and claims to have reached out to 45 million viewers within a month of its launch is now available on the mobile platform.
The broadcaster will be available on both platforms - live streaming as well as video on demand on GPRS enabled mobile phones. To access the application, the user will have to send the keyword "History" as an SMS to 51818. The user can chose to either view the channel or key episodes from a particular show.
This service is available via Mobile TV across all leading mobile operators on such as Vodafone, Airtel, Idea, Aircel, BSNL, MTNL, Reliance, Tata Docomo and Tata Indicom.
There will be different subscription charges based on the package viz. daily (Rs 7/-) or monthly (Rs 150/-) based on the user's choice. The service will soon be available in other Indian languages as well.
History has partnered with Hyderabad based Apalya Technologies, which will enable the channel to power its content on Mobile TV.