With the aim to tap into the swelling number of online users, Yahoo! India has launched Yahoo! Video, a site that will offer original videos in multiple genres such as news, entertainment, lifestyle and movies. The free online video platform promises a secure and trusted environment for publishers and content providers.
Yahoo! India has teamed up with 35 leading content producers, including NDTV, STAR TV, Shemaroo and Headlines Today, among others, for the initiative. The site claims to offer content acquired from original sources and provide access to an archive of thousands of videos.