Satellite operator Tata Sky takes first mover advantage ahead of major cable players to capture Indian Video on Demand make it. The company announced on 5 December 2011 that it had added VOD and catch up TV on DTH platform using Ericsson technology.
Ericsson (NASDAQ:ERIC) has supplied Tata Sky, a leading Indian direct-to-home (DTH) operator, with an advanced TV on-demand system that enables its 8 million satellite subscribers to enjoy the flexibility and enhanced choice of unlimited movies on-demand and catch-up TV. The deployment is one of the first in the world to be based on Ericsson’s Media Delivery Network (MDN), a media-centric solution for the distribution, delivery and content management of linear and non-linear TV. It further builds on the relationship between Ericsson and Tata Sky, following the provision of an Ericsson headend system for the launch of high definition (HD) services this year.
The Progressive Download System deployed by Tata Sky comprises the award-winning WatchPoint Content Management System (CMS) by Ericsson, The Ericsson Media Delivery Network (MDN), Ericsson’s Xport Time-Shifted TV and Xport Producer storage encoding, Ericsson is also providing managed services for the operation and maintenance of the project.