Multi-region digital movie retailer Acetrax is to launch a TVoD (Transactional VoD) movies service across the UK, France, Italy and Germany via the Inview Technology connected TV service this spring. The Acetrax movies App will offer viewers using the Inview platform access to an unrivalled range of blockbuster movies, without being tied in to a subscription service. The Inview service runs on Tier 2 TVs and set-top boxes, turning these low-cost products into connected devices.
This software is currently being rolled out across Europe, with developments in the pipeline across South America and Asia, and is forecast to be present in over 100 million homes by the end of 2014. The Inview service includes a fully integrated, royalty-free electronic programme guide (EPG), media browser and personal scheduling tool. All content – from both broadcast and broadband sources – is seamlessly delivered via the EPG, making the connected TV service easy to access for all.