News agency Reuters has announced the launch of Reuters TV, a new YouTube channel featuring 10 news, commentary and analysis programmes covering hard news, finance, politics, technology and special Reuters investigations.
The programming, which will appear on Reuters.com and on Reuters redesigned YouTube channel, marks Reuters entry into the rapidly growing business of online video programming, in partnership with one of the biggest players in next-generation TV, YouTube.
Reuters is employing a creative editing style that is suited for Internet programming and does not mimic traditional TV.
Reuters claims to be the biggest news provider among the nearly 100 partners YouTube is working with as it creates original Internet-based programming and reinvents itself as a channel-based video site.
Reuters.com claims to get at least 40 million unique visitors around the world monthly and is the fourth most trafficked business-news website. YouTube gets more than three billion hits per day.