Keeping in line with the increasing on-line advertising spends in India. Yahoo! India is all set to venture into the online video advertising space. Claiming that movies, TV shows and sports are the fastest growing categories in the audio-video segment in India, and that over 30 million Internet users in India consume online video regularly, leading to over 1.8 billion video streams every month, the digital giant has announced its offerings to leading marketers to reach their target audiences through online video messaging.
“Yahoo! provides insights into the online consumer behaviour, dispelling myths about reach of the medium, quality of the audience, helping them think about digital at the core of the creative process and many more initiatives,” stated a statement from Yahoo! India.
As per a recent report by PWC; the size of online advertising industry registered a growth of 28.3% in 2010 and is bound to surge in 2011-2012. The medium is set to evolve in coming years as it offers immense possibilities for targeted communication. However, as per recent reports on digital expenditure, the medium continues to remain highly under-monetised.