Sadhna News has appointed in Raghwesh Asthana as the new CEO in order to consolidate its focus on regional news in Uttar Pradesh, Uttarakhand, Bihar, Jharkhand and Chhattisgarh.
Commenting on his new role, Asthana said, “It is a very exciting opportunity for me to join Sadhna News at this point of time, when the channel is looking to consolidate its focus on regional news. It now becomes very crucial that the channel further strengthens its hold over the regional markets.”
Sadhna News established two of its regional channels in 2008; one focussed on Madhya Pradesh and Chhattisgarh, while the other one focused on Uttar Pradesh and Uttarakhand. In 2010, Sadhna News was launched for Punjab and Haryana.
Asthana moves from GNN News, where he was the CEO. Prior to GNN, he was with Mahuaa TV as Business Head and Star Vijay as Creative Head. He has also had stints at UTV and Radaan Media Works.