IndiaCast Media Distribution, a JV between TV18 and Viacom18, has appointed Govind Shahi as the business head for its UK and Europe operations.
The company has recently opened a new office in London to manage distribution, marketing and advertising sales for Colors UK and other upcoming channels from the group.
Shahi will be managing IndiaCast’s operations in the UK. He will report to IndiaCast COO Gaurav Gandhi.
Gandhi said, “UK is a key market for Indian entertainment, which has been amply demonstrated with the response that we have received for our flagship brand Colors. Given our expansion plans in the market, Govind is best suited, with his understanding and experience of the UK and Europe market, to take our business to the next level.”
Prior to joining this, Shahi was with the Heath Media group as a co-promoter. He has also worked with Zee as business head for Europe operations.