Delhi-based production house AAP Media has taken a plunge into television broadcast with the launch of Anjan, a Bhojpuri entertainment channel. Test signals for the channels are already on-air and the official launch will be on 24 August 2012.
The free-to-air channel is currently engaged in negotiations with leading multi-system operators like Digicable, Den, Hathway and WWIL to carry the channel on their platform.
The channel seamlessly offers a 360 degree entertainment spectacle having programs related to food, health, music, movies, soaps, reality shows, comedy, travel and lifestyle.
The channel has streamlined the entire galore of its content keeping in mind the needs and demands of the viewers falling in the age group of 15-40, having its distribution across pan India focusing upon north-eastern states, majorly- Uttar Pradesh, Bihar, Madhya Pradesh, Rajasthan, Uttranchal, Uttrakhand, Jharkhand and Chattisgarh.
"Adding value to the viewer's life and helping them cherish true things, every program at Anjan has a third eye factor, endowing the viewers with a newer vision to perceive real happiness", avers, Manjit Hans, Channel Head, Anjan TV.