Hathway Cable and Datacom Limited, one of India’s leading Multiple System Operators (MSOs), has joined hands with other leading players, including SITI Digital, INCablenet, DigiCable and DEN to offer consumers digital cable services with superior picture and sound quality at discounted rates.
This initiative is in line with the Ministry of Information and Broadcasting’s directive to achieve digitisation of cable TV by October 31, 2012 across Delhi, Mumbai, Chennai and Kolkata in the first phase. MSOs are offering digital cable services at installation prices of only Rs. 799 which is exclusive of taxes and valid until September 30, 2012 in the above four cities. Consumers will be able to benefit immensely from this service that also provides advantages such as added channels, weather-proof transmission and more.
Talking about the initiative, Mr. K Jayaraman, MD & CEO of Hathway Cable and Datacom Limited said, “We are committed to ensuring timely implementation of the government mandate of digitisation of cable TV services and have therefore launched this service along with our MSO counterparts. Through this, we look to continue working towards mass digitisation of cable and collectively meet the October 31, 2012 deadline. The need of the hour for us is to go all out in educating our television viewers in the four metros we are currently targeting and ensure cable digitalisation will benefit not just the broadcaster, but consumers as well with this new value for money service that provides more channels and enhanced viewing experiences.”
This service is provided through the local cable operator. The price of the offering will increase to Rs. 999/- after September 30, 2012, which is the valid offer period.