Zee Entertainment Enterprises Ltd. – India’s leading media conglomerate, today took yet another step in strengthening its dominant position in the regional genre, by launching India’s one and only 24-hour Bangla Movie Channel – ‘Zee Bangla Cinema’. With a rich and varied film library, the Zee Bangla Cinema promises to offer a mixed bag of blockbusters from the golden era directors and the best masterpieces of Satyajit Ray, Mrinal Sen, Ritwick Ghatak, Tarun Mazumdar to the present movies of directors like Rituparno Ghosh, Raj Chakraborty and Anjan Dutta.
The channel will go on-air on September 23rd and will telecast 2012’s blockbuster movie ‘Shatru’ starring Jeet and Nusrat.
Speaking on the launch of the movie channel, Punit Goenka, MD & CEO, Zee Entertainment Enterprises Ltd. (ZEE) said, “With a strong Bengali audience in India and abroad, the Bangla Film market has expanded exponentially. Zee Bangla Cinema’s entry is to tap this growing potential. We are sure that ZEE’s pioneering presence in the regional space would be further strengthened with the addition of this new movie channel.”
Sujay Kutty, Business Head, Zee Bangla Cinema added, “The success of Zee Bangla in the regional GEC genre reaffirms our expertise of gauging content preferences. Zee Bangla Cinema offers a true representation of the time and life of Bengal. With an enviable film library, the channel aims to bring the experience of a multiplex right at the homes of Bengali audience.”
Zee Bangla Cinema goes on-air on 23rd September 2012 with promising content that is engaging, interactive, thrilling, entertaining and glamorous.
Source: http://cablequest.org/news/channel-launch/item/371-zee-to-launch-bangla-movie-channel-%E2%80%98zee-bangla-cinema%E2%80%99-on-23-sep.html
Source: http://cablequest.org/news/channel-launch/item/371-zee-to-launch-bangla-movie-channel-%E2%80%98zee-bangla-cinema%E2%80%99-on-23-sep.html
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