Dish TV, India and Asia’s largest DTH service provider announced on 10 October 2012, a game changing initiative aimed at viewers in the 4 metros which fall under the digitization. Under the offer these customers will be eligible to receive a basic channel tier comprising of 70 channels free of cost for life, as against this, TRAI had recommended and all cable MSO’s are providing the basic tier at Rs 100/- per month to their subscribers. Viewers availing this offer will have to remain active by subscribing to a regular package at least twice during a year this is a highly differentiated and extremely consumer friendly move. Consumers in the four Metros are apprehensive about moving to the digital environment where TV signals will get disconnected on depletion of account balance.
R.C. Venkateish, Chief Executive Officer, Dish TV said, “This is a never before kind of unique facility for all those valued subscribers who will choose our services during digitization. This is a highly differentiated and extremely consumer friendly move. Consumers in the four metros are apprehensive about this sudden switch off of their highly valued TV viewing. This will translate into huge competitive advantage for Dish TV as none of the other competitors both from cable as well as DTH offer this facility, moreover as stated above Cable operators have already announced a Rs 100 monthly charge for Basic tier, which will be provided free of cost by Dish TV”.
Salil Kapoor, Chief Operating Officer, Dish TV, said “TV viewing is ubiquitous and most affordable means of entertainment in this country. For the subscribers ‘switch off’ of the services or their TV going blank suddenly cuts of their information and entertainment lifeline. Dish TV is now ensuring that this lifeline never gets cuts of for their valued subscribers. Our endeavor of never ending commitment to our consumers to provide highly differentiated competitive advantage over cable and other DTH making us the platform of choice.
Dish TV has provided various innovative products and offerings for DTH excellence experience for its consumers and keeps evolving new offers and services. It has tied up with various government bodies to provide easy recharge options to the consumer which is again first in the industry. Dish TV’s ‘Go Digital’ with Lifetime free TV will enable consumers to digitize with the Dish TV DTH experience of best technology and content and empowering consumers to minimise the fear of approaching digitization.