Wednesday 21 November 2012

NDS Collaborates with Sichuan Cable TV Network to Deploy Advanced TV Services and Flexible Viewing for 15 M Subscribers in China

NDS, now part of Cisco, announced on 21 November 2012 that it is collaborating with one of China’s largest cable operators, Sichuan Cable TV Network (SCTV), to deploy advanced functionality that will provide an enriched subscriber experience with greater flexibility for over 15 million subscribers.
SCTV are utilizing the two-way nature of their network to provide subscribers with more flexible viewing, including the ability to catch-up on missed programs, restart live TV and personalize their service through features such as ‘My planner’.

In addition, SCTV are introducing additional revenue generating opportunities including EPG advertising solutions that enable ads to be addressed to a specific region, county or subscriber profile; HDTV, Video on Demand, multi-room offers and interactive features including games, flight info and the lottery.
Providing a solid and scalable technological underpinning, NDS solutions are enabling the seamless deployment of these new features across the entire consolidated provincial SCTV network. Addressing 131 branches and 15 million subscribers, the deployment is one of the largest feature upgrades of its kind in China and will enable access to HD services across the entire province.
SCTV employ a number of solutions from NDS, including NDS MediaHighway set-top box middleware, XTV™ DVR technology, an electronic programme guide (EPG) and NDS Dynamic advanced EPG advertising. VideoGuard, the world’s leading conditional access (CA) technology, secures SCTV’s service to ensure revenues and provide anti-roaming protection between regional operations.
Guo Jianxin, General Manager, SCTV, said, “We have been working with NDS for over a decade and are delighted with what we have achieved together – an advanced platform that truly utilises our network to get the best for the subscriber. NDS has shown strong technology and support capabilities in enabling such an exceptional user experience.” He added “We look forward to NDS’ continued support as we evolve our service.”
Sue Taylor, Vice President and General Manager, Sales, Asia Pacific, NDS, now part of Cisco, said, “SCTV are taking great steps to provide their subscribers with the best possible experience across their entire network – a substantial task, and one that we are extremely proud to be working with them on in such close collaboration. With underpinning technologies from NDS, SCTV have the foundations to enable continued innovation and enhancement of their service and we are excited to support them in their next endeavour.”

Source: http://cablequest.org/news/technology-news/item/870-nds-collaborates-with-sichuan-cable-tv-network-to-deploy-advanced-tv-services-and-flexible-viewing-for-15-m-subscribers-in-china.html

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