Friday 23 November 2012

Shashi Sinha appointed BARC TechComm Chairman

BARC (Broadcast Audience Research Council) has appointed Shashi Sinha, CEO, IPG Mediabrands India as the Chairman of the TechComm. Also appointed on the committee are Paritosh Joshi, who is involved with industry research endeavours such as the RSCI (Readership Studies Council of India) and consults with India TV and Smita Bhosale from Hindustan Unilever. 
Punit Goenka, MD and CEO, Zee Entertainment Enterprises and BARC’s Chairman further informed that the technical committee would now present the way forward to the board. “We will examine their recommendations and then take that forward,” Goenka said. 

BARC has taken several steps in the year that played a significant part in moving forward with the BARC proposition in India. From the looks of the TechComm formation now, the year 2013 may finally see BARC become operational in its true sense in India. 
BARC, which consists of members of the IBF (Indian Broadcasting Federation), ISA (Indian Society of Advertisers) and AAAI (Advertising Agencies Association of India), will take into account the recommendations made by the technical committee before working out the final draft of the new system, sources said.

Source:
http://cablequest.org/news/m-s-news/item/1202-shashi-sinha-appointed-barc-techcomm-chairman.html

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