Tuesday 22 January 2013

DD set for rebranding on January 26

Prasar Bharati is betting on old war horses to pitchfork DD National, which has almost slipped out of the TV audience’s imagination, into popular consciousness again with a special thrust on infotainment and youth.
Doordarshan’s director General Tripurari Sharan said, they would do an overhaul of prime time between 8.30pm and 10.30pm to take on private channels.

As part of its rebranding exercise, DD would not only refurbish its contents but also launch a major marketing exercise, an area in which it has been “ extremely deficient” in, he said. The exercise focusing on repositioning of DD National will hit airwaves from 26 January 2013.
Saeed Mirza, who has directed several critically acclaimed movies besides famous yesteryear’s DD serial Nukkad , has been brought in by DD to produce 26 episodes of Yeh Hai India Meri Jaan , a part reality show in which a couple of youngsters explore India in their travel.

Source: http://cablequest.org/news/national-news/item/807-dd-set-for-rebranding-on-january-26.html
Source: http://cablequest.org/news/national-news/item/807-dd-set-for-rebranding-on-january-26.html

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