Mathrubhumi launches TV news channel

Mathrubhumi, one of country's leading media houses launched on 23 January 2013 its 24X7 television news channel in Malayalam.

Offering the viewers a "different visual culture" without compromising on basic values, Mathrubhumi News started its telecast today.

Mathrubhumi Managing Director M.P. Veerendra kumar, Managing Editor P.V. Chandran, MLA and Director (Marketing and Electronics), Director (Editorial Administration), P.V. Nidheesh, and other directors of the company were present on the occassion.

"We are glad to dedicate the channel to the enlightened Kerala society. While Mathrubhumi has always brought in the latest technology and diversified into new areas like FM radio and online, it has also taken utmost care and commitment to uphold its basic values of truth, freedom and equality," Veerendrakumar said.

"Visual medium has become an inevitable part of the life of people. Mathrubhumi's aim is to utilise the potential of the medium in a constructive manner," Mathrubhumi daily, the flagship of the media house, said in its front-page editorial.

Apart from hourly bulletins covering international, national and state level developments, the channel would beam a variety of current affairs programmes including those focusing on business and sports.

The channel would also provide special features for women, children and youth.

Source: http://cablequest.org/news/channel-launch/item/369-mathrubhumi-launches-tv-news-channel.html
Source: http://cablequest.org/news/channel-launch/item/369-mathrubhumi-launches-tv-news-channel.html