In a significant move aimed at spurring the growth of its Pay TV business, Times Television Network (TTN) has entered into a strategic alliance with India’s leading distribution company MSM Discovery Pvt. Ltd. (MSMD).
The news and entertainment channels of TTN – ET NOW, MOVIES NOW, TIMES NOW and zoOm – will now be exclusively distributed in India by MSMD over the cable (analogue and digital), DTH, IPTV, HITS platforms as a part of TheOneAlliance bouquet.
Vineet Jain, Chairman, Times Television Network said, “The Times Group and Multi Screen Media share a similar perspective on the broadcast industry and together we are poised to help grow the industry by ushering in transparency, value creation across the chain and by building strong brands. With its wide bouquet of channels and strong distribution network TheOneAlliance is an apt partner in driving the subscription business of the TTN channels.”
The rollout of DAS (Digital Addressable Cable TV Systems) is ushering in a new era for the TV industry with transparency and addressability setting the stage for such equitable alliances. Digitisation offers consumers a far better viewing experience as well as a wider choice of channels, and over time this will translate to their willingness to pay a premium for their preferred content brands. TTN and MSMD will together be able to effect realization of a fair share of subscription revenue as well as grow ARPUs (Average Revenue per User) of their premium content offerings.
Man Jit Singh, CEO of MSM India said, “TheOneAlliance is a robust distribution force and offers the best of entertainment to viewers. Addition of the TTN channels will further strengthen the bouquet and together we can ride the digitization wave to maximize the true potential of the business.”
Rajesh Kaul, President, MSMD said; “We are pleased to have the Times Television Network join TheOneAlliance family. The addition of TTN channels has further strengthened our already strong bouquet, moving from 24 to 28 premium channels. I am very proud that most of the channels in our bouquet are leaders in their respective genres. We have always emphasized on quality rather than quantity and this move reiterates the same.”
MSMD operates one of the strongest distribution platforms in India popularly known as the One Alliance. TTN’s channels will benefit from MSMD’s scale, experience and expertise in successfully managing the Pay TV business of a wide variety of popular channels across content genres. With 24 popular channels such as Sony Entertainment Television, Discovery Channel, SET Max and SAB TV already a part of The One Alliance the addition of TTN’s four channels that are leaders in their respective genres will further strengthen the platform and give both organisations a larger play in the marketplace.
The multi-year deal between TTN and MSMD has come into effect from the 6 February 2013.