Thursday 21 February 2013

MSM expects 20 per cent increase in revenues from IPL 2013

MSM, which owns the telecast rights for the property, has released a marketing campaign, 'Sirf Dekhneka Nahi', for the upcoming season of the tournament. Also, the marketing spends have increased by 20-25 per cent in the current season. The campaign, which will be led by television, will be spread across all platforms including print, outdoor and BTL (extensively used), followed by radio and digital. 
The campaign comprises seven TV commercials, of which six will be unveiled first, while the remaining one (which is a minute long film) will be released on March 15. The outdoor will be released on March 22. 

Conceptualised by JWT, the ad films have been produced by Keroscene Films. 
Rohit Gupta, president, MSM informs that the expected increase in the revenues is about 20 per cent over the previous season. The channel looks forward to two presenting sponsors and seven or eight associates. It is learnt that close to 25 per cent of the inventory has been sold till now. The tourney will be simulcast on the three channels, Sony Six (with Hindi commentary), SET Max and Sony Six HD (with English commentary). The campaign can also be viewed on SonyLIV.com, the online home of Sony Entertainment Network.

Source:
http://cablequest.org/news/national-news/item/1691-msm-expects-20-per-cent-increase-in-revenues-from-ipl-2013.htmlSource: http://cablequest.org/news/national-news/item/1691-msm-expects-20-per-cent-increase-in-revenues-from-ipl-2013.html

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