The recent uproar on TRAIs regulation on TV ads which bars television channels from telecasting more than 12 minutes of advertisements every hour led broadcasters to have words with Information & Broadcasting Minister Manish Tewari.
In a meeting that lasted nearly 40 minutes, the broadcasters are learnt to have apprised the minister that the TRAI move may make the going tough for several channels at a time when the industry was seeing a difficult phase. On the other hand the government also suggested a balanced approach over this regulation.
Tiwari said, ‘His ministry suggested to the broadcasters to take up their concerns with TRAI and work out a solution. We have encouraged the finding of a modus vivendi (way) whereby the imperatives of the consumer's value for money as well as the imperatives of their revenue model can be balanced.”
Apart from Tewari, senior I&B officials and Singh, News Broadcasters Association (NBA) president K V L Narayan Rao, Rajat Sharma of India TV and Anuradha Prasad of News 24 were among those present in the meeting.