Netherland-based Exset B.V. announced the launch of its initiative for the Philippine television cable industry christened 'The Philippine Page' at PCTA on 22nd March, 2013.
Rahul Nehra, Global Head Sales and Chief Marketing Officer, Exset said, ‘Keeping in view the fact that Phillipines is on the threshold of a digital revolution of the Cable Television, we have introduced our flagship award winning Digital Monetization System (DMS) to the esteemed cable fraternity which will not only enable them to meet the challenges of digitization, and also result in multiplying their revenue stream.”
According to Mahmood Ul Haq, Head of Sales Asia Pacific, Exset, “Currently, the Cable Operators across Philippines’ are depended on monthly subscription fee for their revenue, which will change once the DMS starts in Philippines. The TV screen is envisaged to offer itself as the most potent – low cost –business extension to the world of Governance, Information Services, Magazine Service, Television Commerce and Games to name a few.”
Mr.Cedric Sazon, Chairman, Convention, PCTA conveyed, ‘With its theme, Digital Now!, the event aims to encourage Philippine cable operators to migrate to the digital platform which will make the cable TV industry better equipped to face and address challenges brought on by new technologies and other pay TV platforms. This proposition is very much welcome as cable operators continue to look for such opportunities that will not only enhance their offerings to their subscribers but also provide additional source of revenue to their companies”.