At the opening of TV Connect and OTTCON 2013, Tvinci, the Pay-OTT platform provider today announced that it will present its OTT 2.0 platform for TV Everywhere, enabling truly personalized social TV on tablets, smartphones, connected TVs, STBs and the web. Tvinci will discuss the latest developments in the OTT TV space, and will highlight the need for operators to implement a paradigm shift in the way they challenge the changing device-landscape and user behavior, to enable real opportunities.
Ofer Shayo, CEO, Tvinci said, ‘Operators are facing new challenges in a market that demands much more than the simple ability to deliver video content over-the-top. Monetizing their service remains the Holy Grail for operators and our platform provides innovative opportunities for monetization and content bundling. We recognize that OTT 2.0 is contributing significantly to the transformation of online video consumption and consumer expectations. We believe that the challenges of providing an OTT service in 2013 can provide golden opportunities for media companies and operators to embrace OTT 2.0 as part of their strategic value proposition, to encourage consumers to enjoy new viewing experience anywhere, anytime, across any device.
He also added that, As the OTT TV market matures; developing a robust and flexible multi-screen business model will be a key goal for those looking to strongly differentiate themselves from other industry players. By offering a personalized, next-generation OTT TV service that presents users with enhanced control over how, when and where they interact with their content, operators can provide a relevant and seamless TV experience. We are looking forward to meeting with attendees at TV Connect to discuss the challenges faced by operators branching-out of traditional TV and newcomers in the OTT space, and will highlight how our OTT 2.0 platform answers operators’ immediate need not only for a new OTT video delivery method to connected devices, but also enables a brand new, next-generation TV experience.”
Tvinci will also be present at OTTCON (Santa Clara, California, March 19-20), where Yonatan Sela, VP Marketing, Tvinci will deliver the session: “How Can Operators Embrace OTT And Turn Challenges Into Opportunities?” Senior members from the Tvinci team will be on-hand at both shows to discuss the company’s plans for further international expansion in 2013, following its $4.5 million investment funding round which has been earmarked for further research and development, as well as for exploring opportunities in new markets.