India's first 24-hours matrimonial channel Shagun, which will feature various pre-nuptial and post-nuptial programmes, was launched on 26 April 2013 at New Delhi.
A venture of Nodia based company Vertent Media, the channel has feature shows related to wedding, astrology, relationships, shopping and will be hosted by TV actors Manini Mishra, Richa Soni, Utkarsha Naik among others.
Anuranjan Jha, MD, Shagun, said, "We are planning to engage the audience with pre-nuptial and post-nuptial programmes and provide relevant information in an entertaining way.”
"Though the channel is exclusively dedicated to matrimonial programmes, it will also beam out programmes related to lifestyle and entertainment. The channel will also cater to everyone- right from youngsters to the elders," Jha added.
In their first phase, the channel will air programmes like 'Zindagi Shadi Se Pehle Shadi Ke Baad', 'To Baat Pakki', 'Gold and Beautiful', 'Honeymoon Travels', 'Janam Janam ka Sath', 'Kundali Bole' and 'Roopamti'.