Thursday, 30 May 2013

Cisco 2bn Internet video users by 2017

The Cisco Visual Networking Index (VNI) Forecast (2012-2017) projects that global Internet protocol (IP) traffic will grow three-fold between 2012 and 2017. Global IP traffic (fixed and mobile) is expected to reach an annual run rate of 1.4 zettabytes ― more than a trillion gigabytes per year – by 2017. Internet video users are projected to nearly double during the period, with 3D and HD Internet video comprising 63 per cent of consumer Internet video traffic.
On a monthly basis, global IP traffic is expected to reach nearly 121 exabytes per month by 2017, up from about 44 exabytes per month in 2012. (121 exabytes is equivalent to 30 billion DVDs; or 28 trillion MP3s; or 750 quadrillion text messages.) This updated study includes global fixed IP traffic growth and service adoption trends, complementing the VNI Global Mobile Data Traffic Forecast released earlier this year.


Global IP Traffic Drivers
More Global Internet Users
  • By 2017, there will be about 3.6 billion Internet users—more than 48 per cent of the world’s projected population (7.6 billion).
  • In 2012, there were 2.3 billion Internet users—about 32 per cent of the world’s population (7.2 billion).
More Global Devices/Connections
  • By 2017, there will be more than 19 billion global network connections (fixed/mobile personal devices, M2M connections, et al.), up from about 12 billion connections in 2012.
Faster Global Fixed Broadband Network Speeds
  • Globally, the average fixed broadband speed will increase 3.5-fold from 2012 – 2017, from 11.3 Mbps to 39 Mbps.
  • Globally, the average fixed broadband speed grew 30 per cent from 2011 – 2012, from 8.7 Mbps to 11.3 Mbps.

Increased Global Use of Video Services/Applications
  • Global network users will generate 3 trillion Internet video minutes per month, that is 6 million years of video per month, or 1.2 million video minutes every second or more than two years worth of video every second.
  • Globally, there will be nearly 2 billion Internet video users (excluding mobile-only) by 2017, up from 1 billion Internet video users in 2012.
In 2012, 26 per cent of Internet traffic originated with non-PC devices, but by 2017 the non-PC share of Internet traffic will grow to 49 per cent. PC-originated traffic will grow at a 14 per cent CAGR, while other devices/connections will have higher traffic growth rates over the forecast period―TVs (24 per cent), tablets (104 per cent), smartphones (79 per cent), and machine-to-machine (M2M) modules (82 per cent).
As global service providers build out the Next Generation Internet, nearly half of the world’s population will have network and Internet access by 2017. The average Internet household (globally) will generate 74.5 gigabytes per month. By comparison, in 2012, the average Internet household generated 31.6 gigabytes of traffic per month.
The Forecast also reveals that the ‘Internet of Things’ (the networked connection of physical objects) is showing tangible growth and will have a measurable impact on global IP networks. Globally, M2M connections will grow three-fold from two billion in 2012 to six billion by 2017. Annual global M2M IP traffic will grow 20-fold over this same period—from 197 petabytes in 2012 (0.5 per cent of global IP traffic) to 3.9 exabytes by 2017 (3 per cent of global IP traffic). Applications such as video surveillance, smart meters, asset/package tracking, chipped pets/livestock, digital health monitors and a host of other next-generation M2M services are driving this growth.

Summary of key takeaways from the VNI Forecast:
Global IP Traffic Projections and Analysis
  • By 2017, annual global IP traffic will reach 1.4 zettabytes (23 per cent CAGR from 2012 to 2017). – A zettabyte is equal to a sextillion bytes.
  • By 2017, more traffic will traverse global networks than all prior “Internet years” combined:
  • 1984 – 2012: 1.2 zettabytes
  • 2017 Forecast: 1.4 zettabytes
  • ‘Busy hour’ Internet traffic, (hours of the day during which traffic is highest), is increasing faster than average Internet traffic. Busy hour Internet traffic increased 41 per cent in 2012, compared to 34 per cent growth in average traffic.
  • Metro traffic will surpass long-haul traffic in 2014, and will account for 58 per cent of total IP traffic by 2017. Metro traffic will grow nearly twice as fast as long-haul traffic from 2012 to 2017.
  • Content delivery networks (CDNs) will carry over half of total Internet traffic by 2017.
  • Wi-Fi and mobile-connected devices will generate 68 per cent of Internet traffic by 2017.
  • Nearly half of total IP traffic will originate with non-PC devices (including tablets, smartphones, and televisions) by 2017.
Standout IP Networking Trends
  • Fixed/Wi-Fi traffic will grow at a CAGR of 26 per cent between 2012 and 2017, compared to a 16 per cent CAGR for fixed/wired traffic
  • Globally, the average household had 4.7 devices / connections (including M2M) in 2012; the average household will have 7.1 devices / connections (including M2M) by 2017 (an 8.8 per cent CAGR).
  • Globally, there will be 8 billion IPv6-capable fixed & mobile devices/connections in 2017, up from 1.6 billion in 2012 (38 per cent CAGR).
  • Globally, 42 per cent of all fixed & mobile networked devices/connections will be IPv6-capable in 2017, up from 14 per cent in 2012.
Regional & Country IP Traffic Projections
  • Asia-Pacific (APAC) will generate the most IP traffic by 2017 (43.4 exabytes/month), maintaining its leadership from last year.
  • The Middle East and Africa will continue to be the fastest growing IP traffic region from 2012 – 2017 (5-fold growth, 38 per cent CAGR over the forecast period); MEA was the fastest growing region last year as well (10-fold growth, 57 per cent CAGR for the 2011 – 2016 forecast period) in this category.
  • By 2017, the highest traffic-generating countries will be the United States (37 exabytes per month) and China (18 exabytes per month).
  • For fastest growing IP traffic at the country-level, India will have the highest IP traffic growth rate with a 44 per cent CAGR from 2012 – 2017. Second is Indonesia (42 per cent CAGR) and third is South Africa (31 per cent CAGR) over the forecast period.
Regional IP Traffic Growth Breakouts
  • APAC: 43.4 exabytes/month by 2017, 26 per cent CAGR, 3-fold growth
  • North America: 40.7 exabytes/month by 2017, 26 per cent CAGR, 3-fold growth
  • Western Europe: 24.3 exabytes/month 2017, 17 per cent CAGR, 2-fold growth
  • Central Europe: 8.8 exabytes/month by 2017, 21 per cent CAGR, 3-fold growth
  • Latin America: 7.4 exabytes/month by 2017, 17 per cent CAGR, 2-fold growth
  • Middle East and Africa: 3.5 exabytes/month by 2017, 38 per cent CAGR, 5-fold growth
Key consumer and business forecast projections:
Global Consumer Internet Video Consumption
  • Globally, there will be nearly 2 billion Internet video users (excluding mobile-only) by 2017, up from 1 billion Internet video users in 2012.
  • Internet video-to-TV traffic will increase nearly 5-fold between 2012 (1.3 exabytes per month) and 2017 (6.5 exabytes per month).
HD and 3D Internet Video Traffic
  • By 2017, 3D and HD Internet video will comprise 63 per cent of consumer Internet video traffic.
  • Advanced consumer Internet video (3D and HD) will increase 4-fold between 2012 and 2017.
Global Consumer VoD Traffic
  • VoD traffic will increase 3-fold between 2012 and 2017.
Global Consumer Internet File Sharing Traffic
  • Peer-to-peer (P2P) traffic will decline at a CAGR of -9 per cent, while web-based and other file sharing traffic will grow at CAGR of 17 per cent from 2012 – 2017.
  • By 2017, global P2P traffic will be 65 per cent of global consumer Internet file sharing traffic, down from 85 per cent in 2012.

Global Business IP Traffic
  • Overall business IP traffic, which includes Internet, backup, VoIP, etc., will nearly triple between 2012 and 2017.
  • In 2012, business IP traffic represented 20 per cent of monthly total global IP traffic (consumer IP traffic represented 80 per cent of monthly total global IP traffic).
  • By 2017, business IP traffic will represent 18 per cent of monthly total global IP traffic (consumer IP traffic will represent 82 per cent of monthly total global IP traffic).
Global Business Internet Video Traffic
  • Business Internet video traffic will from 5.3-fold from 2012 to 2017.
  • Business Internet video traffic grew 52 per cent in 2012.
  • Video will account for 58 per cent of all business Internet traffic in 2017, up from 31 per cent in 2012.
Doug Webster, vice president of product and solutions marketing, Cisco, said that the VNI Forecast once again showcased the seemingly insatiable demand for bandwidth around the globe and provided insights on the architectural considerations necessary to deliver on the ever-increasing experiences being delivered. “With more and more people, things, processes and data being connected in the Internet of Everything, the intelligent network and the service providers who operate them are more relevant than ever,”

Source: http://cablequest.org/news/technology-news/item/2542-cisco-2bn-internet-video-users-by-2017.html
Source: http://cablequest.org/news/technology-news/item/2542-cisco-2bn-internet-video-users-by-2017.html

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