Thursday 9 May 2013

TRAI extends date Comments on Consultation Paper on Guidelines/Accreditation Mechanism for TRP

The Telecom Regulatory Authority of India (TRAI) released a consultation paper on “Guidelines/Accreditation Mechanism for Television Rating Agencies in India” on 17th April, 2013, inviting written comments from the stakeholders by 9th May, 2013 and counter comments by 16th May 2013.
On request of the stakeholders, the last date for receipt of written comments has been extended up to 23.05.2013 and counter comments, if any, by 30.05.2013. The comments / counter comments may be sent, preferably in electronic form to Shri Rajkumar Upadhyay, Advisor (B&CS), Telecom Regulatory Authority of India, Mahanagar Doorsanchar Bhawan, Jawahar Lal Nehru Marg, New Delhi – 110 002, on the e-mail address rkupadhyay@trai.gov.in /   traicable@yahoo.co.in.

A press note from TRAI says 'incorrect ratings will lead to production of content which may not be really popular while good content and programmes may be left out. Therefore, there is a need to have an accurate measurement and representative television ratings for the programmes. The importance of a credible, transparent and representative television audience measurement system is recognised the world over. Presently television rating in India is being done by only one agency. Issues related to credibility and transparency of the ratings services in India has been raised by certain stakeholders. Lack of credible TRP system will hamper the growth of TV industry as a number of decisions having financial implications and also bearing on the type of content being watched are influenced by the TRP ratings supplied by rating agencies. So, there is a need to establish suitable mechanism/guidelines for the rating agencies which ensures that the data generated by the rating agencies is representative, credible and transparent."

Source:
http://cablequest.org/news/national-news/item/2468-trai-extends-date-comments-on-consultation-paper-on-guidelines-accreditation-mechanism-for-trp.htmlSource: http://cablequest.org/news/national-news/item/2468-trai-extends-date-comments-on-consultation-paper-on-guidelines-accreditation-mechanism-for-trp.html

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