The Netherland-based Exset B.V. and Patna-based Darsh Digital Network Pvt. Ltd. (Darsh Cable) have entered into an agreement to introduce the award winning Digital Monetisation System (DMS) platform to deliver path breaking service and the next generation content protection system to the end users.
As per the agreement, Exset B.V. will be responsible for providing DMS CAS and Middleware to Darsh Cable for its Digital Cable Platform. This association is set to help drive governance, television commerce, advertising and magazines services in a predominantly one–way environment to its entire end–consumers lighting up their TV space
Mr. Alex Borland, Managing Director and CEO of Exset BV said, “We are proud to be associated with Darsh Cable as their content protection and monetization partner. Exset is committed to the success of this platform and will offer the highest level of security and service”.
DMS bridges the gap between technology and Value-Added Services for digital TV deployments and allows digital television platforms to be created, which can then be monetised in a new dynamic way, which benefits the end users from new information and entertainment services. It enables the cable operators to meet the challenges of digitization, and also result in positive impact on their revenue stream.
Mr. Sushil Kumar, CEO of Darsh Cable said, “We are delighted to have Exset as a partner to secure our content and roll-out our Middleware/VAS strategy. This association will help us to explore new VAS streams - Advertising, On-Demand, Interactive, and Information Services to name a few. We are certain that with the highest level of security and the middleware value proposition presented; will help us to drive ARPU’s to new levels”.