ZEE unveils its new Corporate Brand Identity

Leading media & entertainment conglomerate, Zee Entertainment Enterprises Ltd. (ZEE), reinstating its strong presence across the world, unveiled its new Corporate Brand identity and positioning. “Vasudhaiva Kutumbakam”, inspired by the core message - “The World is my Family”, is the all new positioning, which has been creatively integrated and crafted with the brand logo.

ZEE-Entertainment--Final-Logo.jpgVasudhaiva Kutumbakam is the ancient Indian dictum on shared humanity, promoting a world where there is unity, harmony, and respect for every individual irrespective of caste and creed. The concept originated in the MahaUpanishad in a shloka and it means - “Only small men discriminate saying: One is a relative; the other is a stranger. For those who live magnanimously the entire world constitutes but a family.”

Punit Goenka, MD & CEO, Zee Entertainment Enterprises Limited (ZEE) said, “ZEE as a brand has earned global recognition over the last 20 years. Proud of its Indian heritage ZEE is a cultural ambassador uniting millions of people in India and across the world through entertainment. As a global citizen in this rapidly connecting world, ZEE has embraced this maxim as a belief. A cosmopolitan thought that is relevant even today, it shapes our values. It guides our actions. It defines our purpose. And today, we’re proud to proclaim it to the world.”

The identity is a balanced blend of the traditional and the modern. Reflecting the media conglomerate’s Indian heritage and ethos, the words Vasudhaiva Kutumbakam written in English, are capped off with a line over them (like in the Devnagri script). The “Dands” (∫∫∫∫) on either side of the word Vasudhaiva Kutumbakam, amplify the authentic Vedic origin of the ideology and signify the essence of “Completeness”.  The “Bindu”, signifies the ‘mark of welcoming someone in your home’.

Goenka further added, “At ZEE we are extremely proud, that in this journey of 20 years, we have made a significant place in the hearts & minds of over 670 million viewers across the world. It is a matter of immense joy to see this beautiful family of viewers, shareholders, partners and other stakeholders grow stronger. By imbibing this philosophy, we not only cherish their presence, but also welcome the world to be a part of this family”.

Source: http://cablequest.org/news/national-news/item/2623-zee-unveils-its-new-corporate-brand-identity.htmlSource: http://cablequest.org/news/national-news/item/2623-zee-unveils-its-new-corporate-brand-identity.html