Amagi Media has roped in Zee Media as broadcast partner and will now offer geo-targeted TV advertising on Zee News and Zee Business channels. Pioneering the future of Indian TV advertising, Amagi already provides geo-targeting on 15+ TV channels across news, sports, movies, music, lifestyle and GEC genres. Zee Media Corporation Ltd (ZMCL) is one of India's foremost media companies with a strong presence in the national and regional news genre. With the addition of the news leaders Zee News & Zee Business, Amagi’s bouquet becomes indispensable to brands targeting regional eyeballs.
Amagi provides an opportunity to leverage a medium like TV and still advertise only to a relevant geography. Amagi will purchase ad space from ZMCL nationally, split the inventory and provide regional ad inventories to advertisers. This way, the same ad spot gets multiple advertisers, thereby benefitting them since the spot is seen only in the region that they require.
Jitesh Rajdeo, Chief Sales Officer, Zee Media Corp, said, “Amagi is the new wave in making TV advertising affordable to one and all. We are very happy to tie up with Amagi, and bring on board a whole new set of brands on Zee News & Zee Business.”
L S Krishnan, Business Head, Amagi, said “Amagi has been a pioneer in bringing geo-targeting to the Indian TV media industry. Tying up with a leader like Zee news adds significant strength to our portfolio thereby expanding the depth of our offering to advertisers. “