Balaji Motion Pictures Limited (BMPL) has started a new business unit named Balaji Sparks, which will be the talent management arm of the production house. The new unit will be under BMPL and will be headed by Firoz Engineer, who will report into Tanuj Garg, CEO, BMPL.
After Yash Raj Films, Balaji is the second production house to have an in house talent management unit.
The talent management arm will focus on nurturing discoveries made by the television and film production houses and will include creative and technical talent.
The unit will work on a commission based model as is the norm in the industry. The fee will be decided from project to project depending on the scale and size of the assignment coming the talent's way. The team currently includes 3 to 4 people apart from Engineer. The management is yet to work out its synergies with the Institute of Creative Excellence (an academy for creative talent that Balaji has interest in) but Engineer points out that the Balaji group has a lot of opportunities to offer within it own operations.