The Indian digital ecosystem is throwing up some interesting statistics. India has surpassed Japan to become the third largest internet population, rising to 73.9 million users – a 31 per cent growth as compared to last year. India is now behind China (second largest) and the US at the top.
The new statistics were revealed in a comScore study titled ‘India Digital Future in Focus 2013’. According to the study, about 75 per cent of internet users in India are under the age of 35, making it the youngest skewing online population among the BRIC countries.
Across all age and gender groups, women between the ages of 35 years and 44 years are the heaviest internet users in the Indian market. The study further states that the Indian blogging audience has risen by 48 per cent in the past year to 36 million visitors. About 26 per cent of category traffic comes from mobile phones and tablets. About 54 million internet users in the country watch online videos on their computer, showing a 27 per cent increase over the past year.