OSN, the leading pay-TV network in West Asia and North Africa, has expanded its entertainment bouquet with the acquisition of Pehla Media & Entertainment, the region’s largest provider of South Asian pay television content.
The acquisition brings nearly 40 popular South Asian channels in Hindi, Urdu, Bengali, Tamil and Malayalam languages to OSN’s existing comprehensive portfolio of channels, the company announced on 26 August.
Bringing Bollywood and cricket, with exclusive telecast rights of the ICC Cricket World Cup, OSN Pehla will underscore the network’s position as a destination for premium content.
It will showcase nearly 140 TV channels with a wide spectrum of Arabic, Western, South Asian and Filipino television entertainment. Pehla will now be known as OSN Pehla, functioning as an integral unit of OSN that is dedicated to South Asian content delivery.
“Appealing to millions of South Asian expatriates, OSN Pehlanow gives us the opportunity to reach out to one of the largest demographics in MENA, serving as the ultimate entertainment destination for all segments of the region’s population,” David Butorac, CEO of OSN, said.
OSN Pehla will offer the best of Bollywood through Sony Max, Star Gold, UTV Movies International and Zee Cinema, while news followers from South Asiacan tune into Asianet News, Dawn News, NDTV 24x7, Times Now and Aaj Tak.
Lifestyle and music choices include Channel [V] India, MTV India, UTV Bindass and UTV Stars in addition to popular children’s entertainment channels Cartoon Network, Boomerang and Baby TV. It will also be a destination for cricket fans through CricOne and Ten Cricket, offering exclusive access to the widely followed ICC Cricket World Cup, ICC Champions Trophy, ICC World Twenty20 and Champions League.