In June 2013, the Consumer Complaints Council (CCC) of the Advertising Standards Council of India (ASCI) upheld complaints against 144 ads. Most of the misleading ads were from the health and personal care category, followed by the education sector.
For the first time ever, ASCI has also tracked and upheld complaints against four online advertisements, out of which one is an advertisement of Hindustan Unilever on the YouTube channel.
ASCI, through the National Advertising Monitoring Service (NAMS), has already started post tracking of advertisements in print and TV against which complaints are upheld. Initial tracking results show overall there is 90 per cent compliance from advertisers on ASCI’s decisions.