5. TRAI, in its consultation paper dt. 16-3-2012 and the Explanatory Memorandum to Regulations dt. 14-5-2012 noted elaborately about several complaints regarding the menace of high „audio levels‟ of advertisements and ‘Part-screen advertisements’ overlapping the regular programme. It also quoted independent research findings on the violations and gave a detailed reasoning and justification for the need to regulate ‘audio level’ and ‘format’ of advertisements in TV channels apart from regulating the duration of advertisements. Accordingly, it inserted sub-regulations 3(5) & 3(6) in the original regulations dt. 14-5-2012 but suddenly dropped them vide amended regulations dt. 22-3- 2013.