Leading television content production company Endemol India has partnered with Fox Star Studios for its maiden Bollywood film ‘Traffic’.
The emotional thriller starring Manoj Bajpai and Jimmy Shergill in the lead roles will be produced under the banner of Eyedentity Motion Pictures, the motion picture arm of Endemol India.
‘Traffic’, the Hindi adaptation of the critically acclaimed Malayalam blockbuster, will release on 7 March 2014. It is directed by national award winning film maker Rajesh Pillai, who also directed the original in Malayalam. The film has been adapted in Hindi by Suresh Nair with music by Mithoon.
Deepak Dhar, MD and CEO, Endemol India, said, “With Traffic, Endemol enters the Hindi film sphere and we are fortunate to have partnered with Fox Star Studios for such an incredible script that involves a diverse mix of characters caught in an unlikely situation. Brought to life by a brilliant screenplay that pits together all the characters in a race against time, the incredible casting is bound to keep the audiences hooked till the end.”
Vijay Singh, CEO, Fox Star Studios, added, “At Fox Star Studios, our endeavour has been to support path breaking entertaining cinema. We believe in the story of Traffic and that it must be told to a wide audience. Audiences today are seeking new and distinctive content and we continue to strive to deliver films that capture the imagination. The film is the first up on our slate for 2014 that will feature mega productions, massy entertainers and clutter breaking films.”
Endemol India, the producer of shows like ‘Bigg Boss’, ‘Fear Factor’, and ‘Laughter Challenge’, had last year entered into film production following CA Media’s 49 per cent stake buy.