Indian Premier League (IPL) associate sponsor YES Bank has signed a multi-year sponsorship deal with the Hockey India League (HIL) commencing with the 2014 season. YES Bank joins HIL’s other leading sponsor Hero MotoCorp and Airtel.
HIL chairman Dr Narinder Batra said, “This is a fantastic, long-term partnership for the League. We look forward to our association with YES Bank to mobilise sports innovation and infuse positive energy into Hockey.”
YES Bank MD and CEO Rana Kapoor said, “YES Bank is fully committed to the growth and development of India’s most participative sport – Hockey. Through our dedicated Sports Banking proposition, we are also committed to provide a robust financial infrastructure to support sports through customised banking solutions for various Hockey Associations, Teams as well as Players.
Six franchise teams will feature in the second season of the HIL to be held from 25 January to 23 February 2014. The League will be an opportunity for 144 leading players to showcase their kills in 34 matches at six different venues. Star Sports, Broadcast Partner of the Hero HIL will telecast all the matches live.