Zee Entertainment Enterprises (ZEEL) has got Europe on its radar. India’s largest private international broadcaster is looking at launching a wellness channel Veria Living in the UK; mulling a Russian launch for it; studying the prospects for an English language factual entertainment brand; and partnering with a European OTT service provider Voddler.
This was disclosed by company chairman Subhash Chandra to Digital TV Europe. Chandra said the Indian market is ripe for healthcare content programming. "We should be launching in the coming early summer - maybe an April, May, June kind of timeframe," he told Digital TV Europe.
Extending its programming to Russia, Zee is also looking at having a majority stake in an existing health and wellness channel there and later pumping in dubbed content from Veria Living.
Add to this, Zee has inked a deal with Swedish VOD firm Voddler to globally stream its premium content with initial focus on people in India, USA and Indonesia.
The Voddler deal comes after Zee launched its Ditto TV service last year, which provides live streaming and TV on demand from Zee channels on tablet, mobile and internet platforms. Initially launched in India, Ditto TV now covers UK, Australia and New Zealand as well.
A Voddler release said Zee will brand and market the OTT service globally. With Zee already delivering content to 670 million people across 168 countries globally, the deal is set to take Zee to the online platform while cashing in on the broadcaster’s over 100,000 hours of television and film programming.