Endemol acquires 33% of Israeli broadcaster Reshet

Seeking to expand its footprint in the fast-growing Israeli TV market, production major Endemol has acquired 33% stake in broadcaster Reshet for an undisclosed amount. 

Earlier in April, Endemol acquired a controlling share in Israel’s leading independent producer Kuperman, which has now become Endemol Israel. The multi-award winning company, led by CEO and founder Elad Kuperman, is now building on a track record of international hits including Israel’s most popular sitcom Traffic Light, entertainment show Honey Please, reality seriesThe Successor and the Israeli version of Endemol’s reality blockbuster Big Brother, which has become Israel’s most successful ever TV show.  

Under the new agreement, the two companies will collaborate to launch new original content – created and produced by Endemol — for the Israeli market on Reshet’s platforms, which will be shared and exploited throughout Endemol’s worldwide network. By leveraging its global resources, Endemol will internationally distribute new shows, as well as produce Israeli versions of worldwide hits for the broadcaster. 

Endemol’s investment will enable Reshet to build on its recent successful growth in ratings via increased investment in local shows and new cross-platform opportunities, with both parties combining strengths in growth areas such as brand extensions, second screen applications, mobile and digital video.

Source: http://cablequest.org/news/international-news/item/3892-endemol-acquires-33-of-israeli-broadcaster-reshet.htmlSource: http://cablequest.org/news/international-news/item/3892-endemol-acquires-33-of-israeli-broadcaster-reshet.html